Takayoshi Yamamura





Research Keywords

Contents tourism, Anime-induced tourism, pop culture and tourism, heritage tourism, cultural resource management


MA: Environmental Science, University of Tsukuba
PhD: Engineering, University of Tokyo


My name is Takayoshi Yamamura and I am a professor in the Center for Advanced Tourism Studies, Hokkaido University. My research focuses on heritage tourism and contents tourism. I have researched the representations and tourism potential of ethnic and minority cultures in Hokkaido, Japan, and China. I also work on the ways in which popular culture, such as manga and anime, can induce tourism to communities and the impacts such tourism has on localities.

Since 2010 I have been part of a major research project co-led by Professor Philip Seaton in the International Student Center, Hokkaido University. Together we are looking at how popular culture affects travel behavior globally. The first major research results have been published as a special edition of the journal Japan Forum (Volume 27.1).

Selected Publications

  • “Contents Tourism and Local Community Response: Lucky Star and Collaborative Anime-induced Tourism in Washimiya”, in Japan Forum (Volume 27.1, published online, 11 December 2014).
  • Seaton, P. and Yamamura, T. “Japanese Popular Culture and Contents Tourism”, in Japan Forum (Volume 27.1, published online, 13 December 2014).
  • Zhang, T.X., T. Yamamura & Y. Fujiki. 2014. Can vernacular buildings survive with traditional life inside and tourism outside? In Diaz, P. and M. F. Schmitz (eds) Cultural Tourism, pp.83-92. Southampton, UK: WIT Press.
  • Beeton, S., T. Yamamura and P. Seaton. 2013. The Mediatization of Culture: Japanese Contents Tourism and Pop Culture. In Lester, Jo-Anne and Caroline Scarles (eds) Mediating the Tourist Experience: From Brochures to Virtual Encounters, pp. 139-154. Surrey, UK: Ashgate Publishing, Limited.
  • Yamamura, T. 2011. Anime, manga de chiiki shinko (Local Revitalization Through Manga and Anime), Tokyo Horei Shuppan, 2011 (book in Japanese).
  • Yamamura, T. 2011. Sekai isan to chiiki shinko (World Heritage and Local Revitalization), Sekai Shisosha, 2007 (edited book in Japanese).